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## In a fast-transforming business landscape with rapidly shifting expectations, corporate positioning becomes even more complex. It entails both opportunities and risks, as the perception of a company is defined by the audience.

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We advise clients how to meet their business objectives and desired position through strategic communication.

We combine strategic and business understanding with execution supporting our clients all the way to hands-on implementation.

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We offer an holistic approach, based on thorough and in-depth analysis.

This includes stakeholder mapping and perception studies to understand how the current perception by important stakeholders. These learnings generally form the foundation of the strategy and often identifies obstacles we need to overcome to reach a coveted position. 

When developing strategies, we combine the analysis with the organisation’s distinguishing features and DNA. Then we develop an effective communication plan, execute on the actions, and put the strategy in motion.

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For effective communication, media relations are key. We equip our clients and support them hands-on by engaging with journalists.

Through relationships, understanding and respect of their roles, we advise our clients to navigate the media landscape and convey their messages. We have a hands-on approach and engage closely with media, no matter if it is proactive, forward leaning communications, or reactive situation management. 

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Almost all companies and organisations are influenced by political decisions on different levels. 

Ideas and influence on policymakers can affect companies’ ability to succeed, sometimes disproportionately. No matter if you seek opportunities or mitigate risk – an understanding of the important players and the issues driving government is key. 

Through our Global Partnership we provide access to a network with unparalleled ability to shape the policy and regulatory debates, from Brussels to D.C. and capitals around the world. 


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When onboarding a new CEO or introducing a new business strategy, we advise and support to position your company and CEO towards key stakeholders. 

A CEO change can be a catalyst for change and repositioning. Through well-tailored plans we support our clients – from preparing the initial announcement to long term positioning plans, where enabling the new strategy or CEO is a tool to drive change. 

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We equip spokespersons with media and message training to ensure the messages and corporate narrative are conveyed in a trustworthy and effective way. 

Those programs are key both to execute on long term plans and to manage upcoming situations, launches or crisis short term. 

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The evolvement of business strategies required to be competitive in the future means change.

For change to happen, management’s ability to communicate and anchor those changes internally are key. We support our clients to drive change through internal communications programs – from analysis, strategy and implementation. 

Corporate Positioning

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Corporate Positioning

In a fast-transforming business landscape with rapidly shifting expectations, corporate positioning becomes even more complex. It entails both opportunities and risks, as the perception of a company is defined by the audience.

Advisory

Strategy

Media relations

Public affairs

CEO positioning

Media and message trainings

Internal and change communications